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New video markets megasite

December 13 2016

The Courier Tribune - Micki Bare

ASHEBORO — The Randolph County Economic Development Corp. (EDC) has released a marketing video on behalf of all of the partners and team of the Greensboro-Randolph Megasite project.

The video, which features Randolph County native and NASCAR great Richard Petty, is one part of a multi-dimensional marketing platform to inform prospects, allies and stakeholders about the competitive advantages and opportunities the megasite represents.

The video was developed in a collaborative process led by Pace Communications, Inc., a digitally focused marketing agency headquartered in Greensboro. Collaborators included representatives from the Greensboro Chamber, Randolph County EDC and the N.C. Railroad.

The regional workforce, abundant education institutions and high quality of life are featured in the video. It also provides details on the site’s strategic location, with access to transportation assets, including interstate highways, rail, international airports and ports.

“The video shows our physical assets. But what makes it great is it really showcases our people, which is what makes our county so special,” Bonnie Renfro, EDC president, said Monday.

According to Renfro, the film crew was able to capture the unique character of the local area as they experienced it while on location.

“The film crew found downtown Asheboro to be very friendly and helpful,” said Renfro. The result was “a great video that showcases the personality of our community.”

Asheboro entrepreneurs such as Dustie Gregson, owner of The Table Farmhouse Bakery, and Andrew Deming, co-owner of Four Saints Brewing Co., are among those appearing in the clip. From manufacturing and artisanship to education and research, the video serves to demonstrate the vitality and diversity of the local community, an important foundation of the megasite project.

During Renfro’s update at the Randolph County Board of Commissioners’ Dec. 5 meeting, she noted that the 1,480-acre site has seen significant progress during the past year, including land acquisition, zoning and certification. While work continues on infrastructure planning, marketing has become the current focus.

The marketing team, Renfro said, includes the Randolph EDC, the Greensboro Chamber of Commerce, N.C. Railroad, Duke Energy and the Economic Development Partnership of N.C. (EDPNC). A professional marketing firm is also assisting.

In addition to the video, the EDPNC is launching a revamped website that focuses on the state’s megasites. A travel team visiting cities in the U.S. and abroad is also introducing the megasite and community to consultants who advise companies. Primary targets include the automotive industry, aerospace and aviation, and major advanced manufacturing.

The site is located near Liberty in Randolph County and about 30 miles southeast of Greensboro, adjacent to U.S. 421 and within 10 miles of Interstate 40. With an area population of three million, the site is within 700 miles of half of the U.S. population. The video can be viewed online at youtu.be/fE6CKaxtlLo.

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